PRIVACY POLICY STATEMENT

 

hotelmarrani.it collects some Personal Data of its Users.

 

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Data Controller

 

Hotel Marrani | Villa Cerreto

Via Faentina, 128 - 50032 Ronta (Firenze)

Tel./Fax +39 055 8403370

P.Iva 06182130481

 

Holder's email address: info@hotelmarrani.it

 

 

Types of Data Collected

 

Among the Personal Data collected by hotelmarrani.it, either independently or through third parties, are: Tracking Tool; Usage Data; first name; last name; phone number; business name; email; unique device identifiers for advertising (Google Advertiser ID or IDFA identifier, for example); Data disclosed while using the service; answers to queries; clicks; keypress events; motion sensor events; mouse movements; position relative to scrolling; touch events.

 

Full details on each type of data collected are provided in the dedicated sections of this privacy policy or through specific informational texts displayed before the data is collected.

Personal Data may be freely provided by the User or, in the case of Usage Data, automatically collected during the use of hotelmarrani.it.

Unless otherwise specified, all Data requested by hotelmarrani.it is mandatory. If the User refuses to provide them, it may be impossible for hotelmarrani.it to provide the Service. In cases where hotelmarrani.it indicates certain Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or its operation.

Users in doubt about which Data are mandatory are encouraged to contact the Data Controller.

The possible use of Cookies - or other tracking tools - by hotelmarrani.it or the owners of third party services used by hotelmarrani.it, unless otherwise specified, has the purpose of providing the Service requested by the User, in addition to the additional purposes described in this document and in the Cookie Policy, if available.

 

The User assumes responsibility for the Personal Data of third parties obtained, published or shared through hotelmarrani.it and warrants that he/she has the right to communicate or disseminate it, releasing the Owner from any liability towards third parties.

 

 

Method and place of processing of collected Data

 

Mode of treatment

 

The Data Controller takes appropriate security measures to prevent unauthorized access, disclosure, modification or destruction of Personal Data.

The processing is carried out by means of computer and/or telematic tools, with organizational methods and logics strictly related to the indicated purposes. In addition to the Data Controller, in some cases, other parties involved in the organization of hotelmarrani.it (administrative, sales, marketing, legal, system administrators) or external parties (such as third party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, Data Processors by the Data Controller may have access to the Data. The updated list of Data Processors can always be requested from the Data Controller.

 

 

Legal basis for processing

 

The Controller processes Personal Data related to the User if one of the following conditions exists:

 

- the User has given consent for one or more specific purposes; Note: In some jurisdictions, the Controller may be authorized to process Personal Data without the need for the User's consent or another of the legal bases specified below, as long as the User does not object ("opt-out") to such processing. However, this does not apply if the processing of Personal Data is regulated by European legislation on the protection of Personal Data;

- the processing is necessary for the performance of a contract with the User and/or the performance of pre-contractual measures;

- the processing is necessary for the performance of a legal obligation to which the Controller is subject;

- processing is necessary for the performance of a task of public interest or the exercise of public authority vested in the Controller;

- the processing is necessary for the pursuit of the legitimate interest of the Controller or third parties.

 

However, it is always possible to ask the Controller to clarify the concrete legal basis of each processing and in particular to specify whether the processing is based on law, required by a contract or necessary to conclude a contract.

 

 

Location

 

The Data are processed at the Holder's operational offices and at any other place where the parties involved in the processing are located. For more information, please contact the Data Controller.

The User's Personal Data may be transferred to a country other than the country in which the User is located. To obtain more information about the location of the processing, the User may refer to the section on Personal Data processing details.

 

The User has the right to obtain information regarding the legal basis for the transfer of Data outside the European Union or to an international organization under public international law or consisting of two or more countries, such as the UN, as well as regarding the security measures taken by the Data Controller to protect the Data.

 

The User may verify whether any of the transfers just described takes place by reviewing the section of this document on details of the processing of Personal Data or request information from the Data Controller by contacting it at the contact details given at the beginning.

 

 

Retention period

 

Data are processed and kept for the time required by the purposes for which they were collected.

 

Therefore:

 

- Personal Data collected for purposes related to the performance of a contract between the Data Controller and the User will be retained until the performance of that contract is completed.

- Personal Data collected for purposes related to the legitimate interest of the Data Controller will be retained until such interest is satisfied. The User may obtain further information regarding the legitimate interest pursued by the Controller in the relevant sections of this document or by contacting the Controller.

 

When processing is based on the User's consent, the Data Controller may keep the Personal Data longer until such consent is revoked. In addition, the Controller may be required to retain Personal Data for a longer period in compliance with a legal obligation or by order of an authority.

 

At the end of the retention period, the Personal Data will be deleted. Therefore, at the expiration of this period the right of access, deletion, rectification and the right to Data portability can no longer be exercised.

 

 

Purposes of the Processing of Collected Data

 

User Data is collected to enable the Data Controller to provide the Service, comply with legal obligations, respond to requests or enforcement actions, protect its rights and interests (or those of Users or third parties), detect any malicious or fraudulent activities, as well as for the following purposes: Statistics, Contacting the User, Displaying content from external platforms, Hosting and backend infrastructure, Advertising and SPAM Protection.

 

To obtain detailed information on the purposes of the processing and the Personal Data processed for each purpose, the User may refer to the section "Details on the Processing of Personal Data".

 

 

 

Details on the processing of Personal Data

 

Personal Data is collected for the following purposes and using the following services:

 

​Contact user > Contact form The User, by filling out the contact form with their Data, consents to their use to respond to requests for information, quotes, or any other nature indicated by the header of the form. Personal Data processed: last name; email; first name; phone number; company name.  

 

 

​Displays of content from external platforms > This type of service allows users to view content hosted on external platforms directly from the pages of hotelmarrani.it and interact with them.However, this type of service may collect web traffic data related to the pages where the service is installed, even when users are not using it. Typekit (Adobe)Typekit is a font style display service operated by Adobe Systems, Inc. that allows this Application to integrate such content within its pages. Personal Data collected : Various types of Data as specified by the privacy policy of the service.Place of processing : USA - Privacy Policy  

 

 

​Statistics > The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to track User behavior.  Google Analytics Google Analytics is a web analytics service provided by Google LLC or Google Ireland Limited, depending on where hotelmarrani.it is used, ("Google"). Google uses the Personal Data collected for the purpose of tracking and examining the use of hotelmarrani.it, compiling reports and sharing them with other services developed by Google.Google may use Personal Data to contextualize and personalize ads in its advertising network. Personal Data Processed: Usage Data; Tracking Tool. Place of processing: United States - Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.  Google Analytics with anonymized IP Google Analytics is a web analytics service provided by Google LLC or Google Ireland Limited, depending on where hotelmarrani.it is used, ("Google"). Google uses the Personal Data collected for the purpose of tracking and examining the use of hotelmarrani.it, compiling reports and sharing them with other services developed by Google.Google may use Personal Data to contextualize and personalize ads in its advertising network.This Google Analytics integration anonymizes your IP address. The anonymization works by abbreviating within the borders of member states of the European Union or other countries that are party to the Agreement on the European Economic Area the IP address of Users. Only in exceptional cases, the IP address will be sent to Google's servers and abbreviated within the United States. Personal Data Processed: Usage Data; Tracking Tool. Place of processing: United States - Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.  Advertising report generation functionality in Google Analytics Google Analytics on hotelmarrani.it has enabled advertising report generation features, which collect additional information from the DoubleClick cookie (web activity) and device ad IDs (application activity). This allows the Data Controller to analyze specific Data related to Users' behaviors and interests (Traffic Data and Ad Interaction Data from Users) and, if enabled, Demographic Data (age and gender information). Users can opt out of Google cookies by visiting Google's [Ad Settings] (https://adssettings.google.com/authenticated). Personal Data processed: unique device identifiers for advertising (Google Advertiser ID or IDFA identifier, for example); Tracking Tool; various types of Data as specified by the service's privacy policy. Place of processing: United States - Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.  Google Analytics demographic and interest data reports Google Analytics Demographic and Interest Data Reports is an advertising report generation feature that makes Demographic and Interest Data available within Google Analytics for hotelmarrani.it (Demographic Data means Age and Gender Data). Users can opt out of Google's cookies by visiting Google's [Ad Settings] (https://adssettings.google.com/authenticated). Personal Data Processed: unique device identifiers for advertising (Google Advertiser ID or IDFA identifier, for example); Tracking Tool. Place of processing: United States - Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.  Monitoring Google Ads conversions Google Ads conversion tracking is a statistics service provided by Google LLC or Google Ireland Limited, depending on where hotelmarrani.it is used, that links data from the Google Ads ad network with actions taken within hotelmarrani.it. Personal Data Processed: Usage Data; Tracking Tool. Place of processing: United States - Privacy Policy; Ireland – Privacy Policy.   

 

 

 

Information on how to turn off interest-based advertisements

 

In addition to any opt-out features provided by any of the services listed in this document, Users can read more about how to turn off interest-based advertisements in the appropriate section of the Cookie Policy.

 

 

User Rights

 

Users may exercise certain rights with respect to the Data processed by the Data Controller.

 

In particular, Users have the right to:

 

- revoke consent at any time. The User may revoke the consent to the processing of its Personal Data previously expressed.

- object to the processing of their Data. The User may object to the processing of its Data when it is done on a legal basis other than consent. Further details on the right to object are provided in the section below.

- access to one's own Data. The User has the right to obtain information about the Data processed by the Data Controller, certain aspects of the processing and to receive a copy of the Data processed.

- verify and request rectification. The User may verify the correctness of its Data and request that it be updated or corrected.

- obtain restriction of processing. When certain conditions are met, the User may request the limitation of the processing of its Data. In this case, the Data Controller will not process the Data for any purpose other than its preservation.

- Obtain the deletion or removal of their Personal Data. When certain conditions are met, the User may request the deletion of their Data by the Data Controller.

- Receive their Data or have it transferred to another Data Controller. The User has the right to receive its Data in a structured, commonly used, machine-readable format and, where technically feasible, to have it transferred unimpeded to another data controller. This provision is applicable when the Data are processed by automated means and the processing is based on the User's consent, a contract to which the User is a party or contractual measures related thereto.

- Propose Complaint. The User may propose a complaint to the competent data protection supervisory authority or take legal action.

 

Details on the right to object

 

When Personal Data are processed in the public interest, in the exercise of public powers vested in the Data Controller or in pursuit of a legitimate interest of the Data Controller, Users have the right to object to the processing for reasons related to their particular situation.

 

Users should note that if their Data were processed for direct marketing purposes, they may object to the processing without providing any reasons. To find out whether the Data Controller processes Data with direct marketing purposes, Users may refer to the respective sections of this document.

 

 

How to Exercise Rights

 

To exercise the User's rights, Users may address a request to the contact details of the Controller indicated in this document. Requests are filed free of charge and processed by the Controller as soon as possible, in any case within one month.

 

 

 

Cookie Policy

 

hotelmarrani.it makes use of Tracking Tools. To learn more, the User may consult the Cookie Policy.

More information about the processing

 

 

Litigation defense

 

The User's Personal Data may be used by the Data Controller in court or in the preparatory stages of its possible establishment for the defense against abuse in the use of hotelmarrani.it or related Services by the User.

The User declares that he/she is aware that the Data Controller may be obliged to disclose the Data by order of public authorities.

 

 

Specific disclosures

 

Upon the User's request, in addition to the information contained in this privacy policy, hotelmarrani.it may provide the User with additional and contextual disclosures regarding specific Services or the collection and processing of Personal Data.

 

 

System logs and maintenance

 

 

For operation and maintenance purposes, hotelmarrani.it and any third-party services it uses may collect system logs, i.e., files that record interactions and may also contain Personal Data, such as the User's IP address.

 

 

Information not contained in this policy

 

Further information in relation to the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

 

 

Response to "Do Not Track" requests

 

hotelmarrani.it does not support "Do Not Track" requests.

To find out whether any third-party services used support them, the User is encouraged to consult their respective privacy policies.

 

 

Changes to this privacy policy

 

The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on hotelmarrani.it as well as, when technically and legally feasible, by sending a notification to Users through one of the contact details it has. Therefore, please consult this page frequently, referring to the date of last modification indicated at the bottom.

 

If the changes affect processing whose legal basis is consent, the Controller will collect the User's consent again, if necessary.

 

 

 

​Definitions and legal references > Personal Data (or Data) Personal Data is any information that, directly or indirectly, including in conjunction with any other information, including a personal identification number, makes a natural person identified or identifiable.  Usage Data This is the information collected automatically through hotelmarrani.it (including by third-party applications integrated into hotelmarrani.it), including: the IP addresses or domain names of the computers used by the User who connects with hotelmarrani.it, the addresses in URI (Uniform Resource Identifier) notation, the time of the request, the method used in forwarding the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc.. ) the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (e.g. the length of time spent on each page) and the details of the itinerary followed within the Application, with particular reference to the sequence of pages consulted, the parameters relating to the User's operating system and computer environment.  User The individual who uses hotelmarrani.it which, unless otherwise specified, coincides with the Data Subject.  Data Subject The natural person to whom the Personal Data refers.  Data Controller (or Processor) The natural person, legal entity, public administration and any other entity that processes Personal Data on behalf of the Data Controller, as set forth in this privacy policy.  Data Controller (or Controller) The natural or legal person, public authority, service or other body that, individually or jointly with others, determines the purposes and means of the processing of personal data and the instruments adopted, including the security measures relating to the operation and use of hotelmarrani.it. The Data Controller, unless otherwise specified, is the owner of hotelmarrani.it.  hotelmarrani.it (or this Application) The hardware or software tool by which Users' Personal Data are collected and processed.  Service The Service provided by hotelmarrani.it as defined in the relevant terms (if any) on this site/application.European Union (or EU). Unless otherwise specified, any reference to the European Union in this document shall be deemed to extend to all current member states of the European Union and the European Economic Area.  Cookies Cookies are Tracking Tools that consist of small portions of data stored within the User's browser.  Tracking Tool Tracking Tool means any technology - e.g., Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting - that enables tracking of Users, for example, by collecting or storing information on the User's device.  Legal references This privacy policy is written on the basis of multiple legislative orders, including Articles 13 and 14 of Regulation (EU) 2016/679. Unless otherwise stated, this privacy policy covers hotelmarrani.it only.  

 

 

"DISCLAIMER: This Privacy Policy is not an official translation and is provided for convenience only, and therefore should be interpreted by reference to the Italian language version, which shall prevail in the event of any discrepancy between the Italian version and this translation. Hotel Marrani assumes no responsibility for errors, omissions or ambiguities in the translation. Any person or entity relying on the translated content does so at their own risk. If in doubt, always refer to the official Italian language version."